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PATCH UP

PatchUp had the innovation. A smarter, more convenient way to deliver daily vitamins, designed for people who don't have time to slow down. What it needed was a visual identity that could communicate that value as clearly as the product delivered it.

Nab Dat redesigned the packaging and visual language from the ground up, building a cleaner, more modern identity that reflects the simplicity and purpose at the heart of the brand. Every design decision was made to reduce friction and increase confidence at the point of discovery.

The result is a brand that earns trust before a single patch is opened.

YEAR

2026

PROJECT SCOPE

ART DIRECTION

BRAND STRATEGY

IDENTITY DESIGN

VIEW ON BEHANCE

For fast-growing consumer brands, packaging is often the first interaction customers have with the product. By refining PatchUp's visual identity and packaging system, Nab Dat helped transform the brand into something cleaner, more professional, and easier to trust at first glance.

If you're building a consumer brand that needs packaging designed to sell, let's talk.

For fast-growing consumer brands, packaging is often the first interaction customers have with the product. By refining PatchUp's visual identity and packaging system, Nab Dat helped transform the brand into something cleaner, more professional, and easier to trust at first glance.

If you're building a consumer brand that needs packaging designed to sell, let's talk.

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